Franchise How-Tos and Trends

If General Patton were here to helm the pay-per-click battlefield

Published by Franchise Times SEPTEMBER 21, 2017 You’ll find two types of soldiers on the front lines of battle: those who stand paralyzed by fear and those who are emboldened by pure grit and sound strategy. Likewise, the pay-per-click (PPC) … Continue reading

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For American Franchisors to Succeed Overseas, They Have to Be Open to Change

Published by Entrepreneur | Middle East JULY 12, 2017 While international franchising opportunities are booming, franchisors must make adjustments. How Local Franchises Are Becoming International Brands In heading overseas, however, Knowlton is following one of the hottest playbooks in franchising. … Continue reading

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ASICS opens Dubai subsidiary to expand brand in GCC region

Published by Saudi Gazette May 2016 ASICS opens Dubai subsidiary to expand brand in GCC region ASICS has announced that it will open a subsidiary in Dubai, the first fully owned sales and marketing organization of the true sport performance … Continue reading

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NMC Health acquires ProVita to reinforce long-term care business

Published by The National June 2015 NMC Health acquires ProVita to reinforce long-term care business NMC Health is expanding its footprint in the long-term care segment with a US$160.6 million acquisition. In an all-cash transaction, the Abu Dhabi company has … Continue reading

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Road to Growth: A New Generation of Franchisers

Originally published in Shopping Centers Today magazine First Serial Rights April 2014 This article features quotes from iFranchise Group CEO, Mark Siebert, and discusses current trends in franchising. Click below to view the article:  

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Fresh Content Drives Website SEO Traffic

Originally published in Franchise Times magazine First Serial Rights January 2014 Yesterday’s News Tomorrow Fresh Content Drives SEO Traffic If you have not updated your website in the last several months, I have some bad news for you.  Your website … Continue reading

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Beware of Internet Deficit Disorder

Originally published in Franchise Times magazine First Serial Rights October 2013   Beware of Internet Deficit Disorder When Telling Your Message Today, there are 3.52 billion web pages competing for your attention and that of your targeted franchise buyer.  While … Continue reading

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A Strategic Approach to Franchise Marketing & Media Budgeting

Originally published in Franchise Times magazine First Serial Rights September 2013 When Your Only Tool is a Hammer…  A Strategic Approach to Media Budgeting If you are like most franchisors, you have probably noticed that you are hearing a lot of … Continue reading

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Experts Predict Franchise Boom in the Healthcare Industry

iFranchise Group Authors Whitepaper on Franchising in the Healthcare Profession  Franchise consulting firm iFranchise Group, in a recently released whitepaper, predicts that current and ongoing changes in the healthcare industry will lead to a boom in franchising in this dynamic … Continue reading

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Franchise Your Business – Could Franchising be the Answer?

So your company is taking off and you’re trying to figure out how to expand. Could franchising your business be the answer? You should keep several factors in mind when looking to franchise your business. There are the obvious questions one … Continue reading

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