Our Consultants

iFranchise Group Difference — Our Consultants

Founded on the principle that great people make great companies, the iFranchise Group brings franchise consultants with decades of diverse experience to every engagement. Every aspect of every engagement is personally headed by a professional with at least a decade of relevant experience — not farmed out to a rookie who will be learning at your expense (and perhaps at your peril). Virtually all of our senior consultants have either worked for significant franchise companies and/or sold franchises — real-world experience — so they know what it’s like in the trenches.

The following biographies reflect the experience of our top franchise consultants and our alliance partners — each of whom brings at least a decade or more of relevant experience to your project. Information on staff consultants is available upon request.

Biographies by Area of Expertise

Strategic and Business Planning

Mark Siebert
Mark Siebert – Chief Executive Officer
Franchise Feasibility, Conversion of Dealers to Franchises, Strategic Planning, and International Development
David Hood
David E. Hood, Ph.D – President
Strategic Planning for Aggressive Growth Franchisors, Conversion of Dealers, Franchise Feasibility, and International Development
Scott Jewett
Scott Jewett – Senior Advisor
Franchise Feasibility, Franchise Marketing, Franchise Sales, and Rapid Growth Strategies

Michael Svancarek
Michael Svancarek, Senior Advisor
Franchise Feasibility and Strategic Planning
David Omholt
David Omholt, CFE – Senior Advisor
Franchise Feasibility, Franchise Marketing, Franchise Sales, and Strategic Planning
Gary Prenevost
Gary Prenevost – Senior Advisor
Franchise Feasibility, Franchise Marketing, Franchise Sales, and Strategic Planning (Canada)

Barry Falcon
Barry Falcon – CFE – Senior Consultant
Franchise Feasibility, Strategic Planning, Franchise Development
Charles Weeks
Charles Weeks – Senior Consultant
International Development, Restaurant Operations and Management
Jeff Abbott
Jeff Abbott, CFE – Senior Consultant
Strategic Planning, Franchise Feasibility, Research, and Financial Analysis

Chris Moorhouse
Chris Moorhouse – Senior Consultant
Strategic Planning, Market Research, and Financial Analysis
Cynthia Clarkin
Cynthia Clarkin – Senior Consultant
Strategic Planning, Analysis of Dealer Networks and Franchisee Support Programs
Darrell Kolinek
Darrell Kolinek, CFE – Senior Consultant
Strategic Planning, Restaurant and Franchise Operations

Mike Baum
Mike Baum – Senior Consultant
Strategic Planning, Capital Formation, Branding
Tommy Clark
Tommy Clark, CFE – Senior Consultant
Strategic Planning, Dealer and Distribution Channel Conversions
Joanna Meiseles
Joanna Meiseles, Senior Consultant
Strategic Planning, Franchise Development

Leonard Swartz
Leonard Swartz, CFE – Senior Advisor
Strategic Planning, International Development
Hector Ledesma
Hector Ledesma, CFE – Senior Advisor, International
Strategic Planning, International Development

Training and Recruiting

Terry Wisdo – Senior Consultant
Franchise Sales Training

George Rummel, J.D. – Senior Consultant
Franchise Compliance Training and Franchisee Relations

Franchise Marketing and Design

Operations Documentation, Franchisee Training, and Quality Control

Franchise Feasibility Assessment and Operations Analysis

Strategic Alliances

TopFire Media is a full-service public relations and digital media firm with a highly focused team of professionals in online marketing and PR:

TopFire Media has a full team of franchise marketing professionals. Please visit www.topfiremedia.com for more information.

Independent and expert legal representation is vital to you in the design and implementation of your franchise program. With this in mind, the iFranchise Group will assist you in the process of choosing franchise counsel, which should be one of the first steps you will take. We are happy to provide you with referrals to qualified attorneys, regardless of whether you choose to work with the iFranchise Group.

The iFranchise Group has formed strategic relationships with the nation’s premier franchise law firms.

The franchise attorneys that we recommend have devoted their careers to franchising, and will have at least 15 to 20 years of experience in franchising and franchise law.The iFranchise Group coordinates all activities of its members with outside counsel to provide you with a seamless approach to the development of your franchise program, but does not participate in legal fees collected by outside counsel, allowing us to be objective in our recommendations of counsel.