When you hire a franchise consulting firm, the first question you should ask is, “Who specifically will be working on my project and what are their backgrounds?” Because ultimately you are hiring people, not a firm, to help you reach your goals. What difference does a firm’s client list make, if the people who are actually doing the work are still wet behind the ears?
Stated simply, the iFranchise Group has the most experienced consultants in franchising. Period.
We would urge you to compare the bios of our consultants to anyone in the industry. Individual consultants may have some good experience, but no sole practitioner can hope to match the breadth of experience offered by our team. And while some of the “packaging houses” may have more people, you do not have to dig very deep to find that these people have little experience in the real world of franchising.
The hands-on, no-nonsense approach of the iFranchise Group comes from the real-world experience of its team members. Our consultants have held senior management positions at companies including Adia Services (now Adecco), AFC Enterprises (Popeyes, Church’s, Cinnabon), Auntie Anne’s Soft Pretzels, Dunkin’ Donuts, PIP Printing, McDonald’s, Snelling & Snelling, Taco Bell, and Yorkshire Global (A&W and Long John Silver’s). Our recommendations aren’t based on what we’ve learned from textbooks, but from our decades of experience building some of the world’s most successful franchise companies.
We provide customized strategies designed to maximize your unique strengths, to work within your available resources, to seize available opportunities, and to achieve your specific objectives. Franchising is far too complex to lend itself to a checkbox approach. It requires creativity and individual solutions geared toward achieving specific strategic objectives.
Strategic Focus + Implementation Assistance
Sole practitioners will often tout their strategic focus. But at the iFranchise Group, we understand that trying to implement a strategy without effective tools and tactics is like trying to win the Indy 500 without a steering wheel. Make no mistake. The iFranchise Group is the leader in franchise strategic planning. Our consultants have worked with some of the top ranked companies in the world and with many of the nation’s leading franchisors. But at the iFranchise Group, we go a step further. We provide you with the tools you will need to succeed and then help you to implement those carefully crafted plans.
In addition to winning strategies, we provide:
Operations Manuals, Training Manuals, and Training Videos to help you achieve Quality Control
Marketing and Lead Generation Plans to optimize your advertising budget
Creative Materials, Brochures, and Franchise Sales Videos that create excitement with your prospective franchisees
Sales Audits, Customized Sales Strategies, and Sales Training to help maximize your growth
Web-based Solutions to franchise marketing, franchise communications, and franchise quality control ranging from Web Sites to extranets to Streaming Videos
And numerous additional services and hands-on assistance in the growth of your franchise system
At the iFranchise Group, we cannot afford Ivory Tower solutions that are impossible to implement. We live with the results of our strategic recommendations every day.
The iFranchise Group accepts a limited number of clients in any given year. We do not want to work with the most clients. We only want to work with the best clients. We are dedicated to long-term relationships with increasingly successful clients.